Driving Global Growth

Creative Optimization

Finding high-performing creatives through
systematic testing

A/B testing and iterating are essential for producing high-performing ad creatives. Optimized creatives achieve and maintain significantly better performance.

Creative Iteration

We build on previous findings to optimize the best performing creatives.

Concept Exploration

We test different concepts to find creatives that outperform the rest.

Campaign Management

Achieving scale by matching ads with the right audience

A low cost per result is only impressive if it can be done at scale.

Smart budget

We actively reallocate budgets based on our clients’ goals in order to scale profitably.

Exploring creative & audience combinations

We extensively explore targeting options to find and scale the best creative and audience combinations.

Our Working Process

Thorough competitive research is crucial to creative concept development and effective media planning. At this stage we create the framework around which your media buys will be built upon.

Media buying is a living, breathing organism that requires systematic optimization. Savvy marketing teams will never stop A/B testing creatives, audience matching, or targeting settings in order to maximize efficiency on ad spend.

Once fully optimized, it’s important to drive scale on channels that are performing towards your key performance indicators. In this highly competitive ecosystem, it is quintessential to actively relocate budgets towards high performing creatives and channels when the opportunities present themselves.

We take pride in knowing that all of the clients that we have worked with without exception have achieved positive return on average spend above their expectation.

Outstanding Experience

t1_icon_big

Real Time Analytics

Establishing the data-driven analysis that provides the foundational building blocks that all media buying will be executed upon.
  • Lifetime Value Analysis & Projections
  • Competitor Research Assessment
  • Technical Integration & Structure
  • Business Plan & Cash Flow Planning
t2_icon_big

Creative

A/B testing and iterating are essential for producing high-performing ad creatives. Optimized creatives achieve and maintain significantly better performance.
  • Ideation
  • Development
  • A/B Testing Analysis
  • Optimization & Reconfiguration
t3_icon_big

Campaign Management

Navigating algorithmic marketing customized to meet your specific key performance indicators.
  • Onboarding Inventory
  • Media Planning
  • Fraud Prevention
  • Active Assessment & Optimization
t4_icon_big

Product Alignment

It doesn't just stop at media buying. In order to get the most out of your ad spend it's important to collaborate with the product and ad monetization team.
  • User Funnel Enhancement
  • Ad Monetization Business Development
  • Competitor Analysis
  • Pricing & Packaging Strategy & Analysis
t5_icon_big

Reporting

Everything we do is data-driven, transparent and measurable. Knowing how to properly communicate and report results to various members of the organization is quintessential to our business model.
  • Daily, Weekly, Monthly, Quarterly, Annual
  • Performance Analysis
  • Cash Flow Analysis
  • Board Member & Investor Presentations

Outstanding Experience

  •  

    Real Time Analytics



    Establishing the data-driven analysis that provides the foundational building blocks that all media buying will be executed upon.

    • Lifetime Value Analysis & Projections
    • Competitor Research Assessment
    • Technical Integration & Structure
    • Business Plan & Cash Flow Planning
  • Creative


    A/B testing and iterating are essential for producing high-performing ad creatives. Optimized creatives achieve and maintain significantly better performance.

    • Ideation
    • Development
    • A/B Testing Analysis
    • Optimization & Reconfiguration
  • Campaign Management
    Navigating algorithmic marketing customized to meet your specific key performance indicators.
    • Onboarding Inventory
    • Media Planning
    • Fraud Prevention
    • Active Assessment & Optimization
  • Product Alignment


    It doesn't just stop at media buying. In order to get the most out of your ad spend it's important to collaborate with the product and ad monetization team.

    • User Funnel Enhancement
    • Ad Monetization Business Development
    • Competitor Analysis
    • Pricing & Packaging Strategy & Analysis
  • Reporting
    Everything we do is data-driven, transparent and measurable. Knowing how to properly communicate and report results to various members of the organization is quintessential to our business model.
    • Daily, Weekly, Monthly, Quarterly, Annual
    • Performance Analysis
    • Cash Flow Analysis
    • Board Member & Investor Presentations

Love from Clients & Testimonials

“ Nathan is extremely knowledgeable about the mobile advertising industry. I turn to Nathan when I want a read on new development. ”

“ The level of expertise and knowledge Mr. Levin showed was essential to the outstanding results we've had so far. I highly recommend him as an expert in the field of user Acquisition and business growth. ”

“ I have worked remotely with Nathan on business development in mobile advertising industry. He's a reliable, & highly efficient business development specialist. The result is above expectation. Thanks to him, we gained contracts with important clients. I highly appreciate his cooperation and his contribution to our success. ”

“ Nathan is a great UA expert to work with. He has great integrity, which is rare to find among agencies in the space. He has a very analytical and creative approach that I would highly recommend. ”

“ We've been working with Nathan for almost 3 years. He showed himself as a result-oriented, creative, responsible partner. ”

“ Simply put: Nathan’s great! He’s been able to drive amazing results for our business, and it’s been very enjoyable working with him. Would recommend to anyone looking to scale up their digital marketing. ”

“ Working with Nathan is a breeze. I wish everyone would be as clear and concise with their communication as he is. ”

“ Nathan is a real digital marketing pro. He always knows exactly what's best for his partners and how to leverage campaign data to achieve it. Working with him is effortless and an all-around pleasure! ”

“ Mobile UA is awesome to work with. The scale and profit that they are able to bring helps us expand into new markets faster, and grower our core business. On top of that the team is easy and fun to work with. ”

“ Nathan is a pleasure to work with and a true partner. Always ROI-first in a balanced manner, he is engaged in campaign management while trusting marketing technology. Highly recommend! ”

“ Mobile UA are extremely professional and smart. They bring a lot of added value to the partners they work with. ”

“ I have been working with Nathan for three years already and I am still in awe of his level of commitment in work. Exploring a great variety of sources and digging deep into the best of them is what can describe Nathan’s work approach. ”

“ Nathan understands that strong relationships are the backbone to any strategic vendor/client partnership. His responsiveness, expertise, and transparency are the qualities that I valued the most on the projects we worked on. ”

Eric’s Headshot

Eric Seufert

Owner - MobileDevMemo, QuantMar, Heracles Media

Meray’s Headshot

Meray Antoun

Head of Sales & Performance Marketing, TV Smiles

Mac’s Headshot

Mac Nguyen

User Acquisition & Monetisation, Bravoloto

M.O.’s Headshot

M.O.

Former Head of Growth, Mercari

Yuri’s Headshot

Yuri Ivanov

Co-Founder & CMO, Joom

Carter’s Headshot

Carter Grieve

Head of Growth, NorthOne

Joshua’s Headshot

Joshua Kopac

Director of Sales, Prodege

Mena’s Headshot

Mena Iskander

Account Executive, TapJoy

Josh Torrey’s Headshot

Josh Torrey

Director of Monetization and Special Projects, TeamCMP

Mary’s Headshot

Mary Elizabeth Hasbrouck

Mobile Growth Lead, Criteo

Daniel’s Headshot

Daniel Ehevich

CEO, Playdigo

Mike’s Headshot

Mikhail Biteryakov

Business Analyst, Joom

Derrick’s Headshot

Derrick Nguyen

Former Customer Acquisition Manager, Symantec & Credit Sesame