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Post-IDFA Advice For Pubs: Work Directly With Your Advertisers

Eliminating arbitrage will become even more important after Apple implements its IDFA changes. Realistically, anywhere from 30% to 80% of a publisher’s traffic is being arbitraged, said Nathan Levin, CEO and founder of Mobile UA…

Will Apple’s Deadline Extension Change How Developers Get Ready For IDFA Changes In IOS 14?

The developer community welcomed Apple’s recent move to delay the rollout of its IDFA changes in iOS 14 until “early next year.” But that delay only adds a few months onto the deadline. Early next year is sooner…

App Advertisers Are Shifting Budget To Android Away From IOS As IDFA Changes Loom

especially for the companies scaling out their sales operations. That’s why Attentive was born in 2015 help sales teams make their increasing pipelines simpler to manage. Indeed, the small.